BOOK DESIGN / EXHIBITION DESIGN / COMMUNICATION MATERIALS AND MARKETING / PRODUCT DESIGN
WALDEMAR EIDE, KAMERAKUNST
(PHOTOGRAPHY AS ART)
This project includes many fields of expertise, and covers concept development, book design, exhibition design with wall texts and colour scheme, marketing material and products for sale in the Museum shop.
CATEGORIES: EXHIBITION PROFILE / IDENTITY, BOOK DESIGN, EXHIBITION DESIGN, COMMUNICATION MATERIALS AND MARKETING, PRODUCT DESIGN
CLIENT: STAVANGER ART MUSEUM
Design & creative direction: Nina Ansten
Curator: Vibece Salthe
Editor: Vibece Salthe
Texts: Lisabet Risa (historian, the National Archives of Norway), Hanne Holm-Johnsen (art historian, Preus Museum), Sigrid Lien (art historian, University of Bergen) and Vibece Salthe (art historian and curator, Stavanger Art Museum)
Translations: Arlyne Moi
Photo editing: Terje Tveit and Nina Ansten
Print & Binding: RK Grafisk
Waldemar Eide (1886–1963) is considered one of Norway’s leading portrait photographers from the first half of the 1900s. His work, however, remain relatively unknown to the wider public. This project aims to change this situation through presenting an exhibition and a book – featuring Eide's artistic photographs in combination with material that situate his practice in a wider context.
The book is printed offset on high quality paper. The cover is hardback, half-bound with fabric on the spine. The title is embossed in silver.
Eide’s studio was situated in Stavanger, and a meeting place for local inhabitants, visiting artists and notable people whom he portrayed. The composer Sergej Rakhmaninov, the historian Frederik Macody Lund and the opera singer Kaja Eide Norena were amongst the many Eide photographed. He is perhaps most well-known, however, for his photos of the Russian ballet dancer Vera Fokina, whom he portrayed in 1919.
The visual profile, typography and product designs for this project are inspired by the FOKINA PORTFOLIO, (that Waldemar Eide produced for the Russian ballet dancer Vera Fokina in 1919).
It has been a goal not only to target photo enthusiasts and art history lovers, but also a broader audience: This exhibition with the accompaniment book not only give you an historical insight into Eide and his work, it also spans fashion, feminism, community and politics of the 21st Century.
The typography is based on the type found in the Fokina Portfolio. The book opens to endpapers printed with a reproduction of the endpapers found in the original Fokina file. Eide's original pictures are photographed and carefully retouched, before printed on high quality matt paper–to give the readers a feeling of Eide's photography from the time when they where first produced. Pictorialist photographs with soft contours and painterly effects.
In addition to the Eide book, the museum shop stocks a limited edition poster and a set of postcards in a small folder. The cards and poster are reproductions of pictures from the Fokina Portfolio, printed offset on high quality paper.
The exhibition consists of a vast amount of small sized photographs, where every picture is a treasure in its own right. Background wall colours where used as tools to communicate this, and to put every piece of artwork in the spotlight.
'Eide's pictorial photographs bring a bygone era's aesthetic ideals into the art museum's exhibition rooms. The beautiful female figures belong to an interesting and early phase in women's liberation, and several of Eide's models later ventured out into the world to establish careers as actresses or dancers. Their pictures bear witness of self-staging and celebrity photography that has come to mark our own era. As a photographer, Eide strove after a painterly expression, often manipulating his portraits and landscape images in the darkroom, removing unimportant details or emphasising painterly effects.'
(From the preface of the book,
written by Siri Aavitsland & Hanne Beate Ueland)